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Chengdu Shoes usher in new life changing approach to development
Site gains more than 2000 million order to attract customers in emerging markets such as Israel, Italy, the local shoe brands start acquisition ... ... early in April, had just returned from the German exhibitors Wuhou Metro Construction Management Committee of Vice-Mr Henry said, Düsseldorf, Germany Exhibition Wuhou Group has formally accepted an invitation by the end of April will be a return visit Chengdu. Specific cooperation issues, including, held in Chengdu, Promotion, and the establishment of liaison office in Chengdu.
The high cost of participation in international exhibitions, but must adhere to the
March 13 morning, the International Footwear Fair Dusseldorf, Germany crowd the municipality. Chengdu, more than the U.S. footwear industry as a major trading card division assistant Shen Ping Ren goal is clear: to sign orders.
In a luxurious exhibition of German companies, Shen Ping Ren stopped, "on display style shoes similar with our products." He gave details of his opponent. In the afternoon, the manager of the German shoe was on the cards over the United States a return visit, and set a return visit to Chengdu, the German shoe to date. "Card shoe exhibition in the United States and more intent on orders will exceed 10 million yuan."
Shoe Show, Chengdu Wuhou Metro Construction Management Committee with the intention to reach Messe Düsseldorf Group, the Group will be held April 26 to 27 held in Chengdu, Promotion, and will establish a liaison office in Chengdu for the future best-known foreign shoes, bags and lay the foundation for enterprises to settle in Chengdu.
"Most customers know your first year, the second will be in order." Chengdu shoe as the development of the "brains" department - Wuhou deputy director of Metro Construction Management Committee Mr Henry said that although the cost to participate in international exhibition high, but must adhere to. It is understood that the CMC will organize and guide the shoe to "Chinese shoes city" to participate in the overall image of South Africa, Vietnam and other emerging markets and world-class shoe exhibition, expand export markets and channels.
In addition, participation in international exhibitions also allow enterprises to open the eyes of Chengdu shoe. "'Chengdu-made' world-class brand and there is still a gap." Ping Ren Shen said.
Fan said that to improve the "Chengdu-made" shoes of international competitiveness, will actively implement the "bringing in" strategy, including the introduction of well-known brands, companies and training schools. Currently, the CMC and Venice, Italy, Institute of footwear technology agreement, the Institute will be stationed in Chengdu this year. "Once the successful introduction, through the provision of professional, systematic skills training and operational guidance, will effectively improve the overall quality of Chengdu shoe industry practitioners, and comprehensive management."
Do not put your eggs in one basket
"To tide over the crisis last year, we had a 9 due to domestic direct sales stores." Chengdu Orchid general manager of Air / feeling a lot of shoes. Since most of Chengdu shoe products for export markets in Russia and Europe, financial crisis, many companies only do export shutdown and closing. March 2009, orchid shoe industry in Chengdu, the first to eat "crab", opened his own brand-name chain stores. Currently, the company has nine branches in Chengdu, the total sales of more than 10 million yuan a year.
Air / said that after many years of footwear, personal feel to do export risk, low added value. Year, "Chengdu trial" so that there continue to be a domestic orchid shoe determination. "3 years up shop in Chengdu to reach 30."
Single export market is risky business, this is not just Orchid Footwear have a sense of urgency. In 2004, cards and more shoes on the United States adhere to the "walking on two legs" while accepting the foreign orders, enlarge and strengthen their brand.
See the outstanding success of the enterprise experience, Wuhou Metro Construction Management Committee is aware of the long-term development of Chengdu shoe or to rely on domestic sales. This year, there will be a series of measures to promote the expansion of domestic enterprises in Chengdu shoe market.
CMC operations center staff Bin industry, this year will be organized to participate in Yu Qiahui shoe, the 98th China Footwear Leather Goods Fair, Shanghai China Leather Exhibition and other domestic professional exhibition. Meanwhile, the shoes capital of China this year, international procurement section and the majority of shoe will be a year from August to September in order to promote will combine to promote a strong brand in China shoes capital and attract Guangzhou, Shenzhen and other domestic brands Wuhou settled.
Meanwhile, the CMC will facilitate direct Shoes City Wuhou fine and standard development; to promote the shoes capital of China's port salt Exhibition Center City project; continue to support the establishment of various forms of shoe-sale terminals and channels; and select Helping 3-4 home advantage into the Chengdu major shoe brand well-known shopping malls.
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